BRAND Matters. Blog

Branding. Tips. Design Inspiration.

Gross-Sounding and Taboo Words Presented in A Font That Beautifies Them All

Cringe-worthy Words

Can typography make cringey words beautiful and sophisticated?

People are interesting animals. Words, single words, can cause us to have physical reactions. Each of us has a word-trigger. There are words that make us uncomfortable and squirm. There are stomach-churning, eye-twitchy, and eye-rolling words. But what if, through typography, one could beautify them? Would it change one’s reaction? This is a semi-scientific test with a free font.

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Pepsi’s Font Problems – A Messaging Case Study

Pepsi Font Branding

Typography’s Impact on Messaging Strategies.

When Pepsi is the topic, the war with Coke is the inevitable next thought, so let’s get that rivalry out of the mix right now. Whose side am I on? I’m on typography’s side. I’m on strategic messaging’s side. My positive intent is to use Pepsi as a case study–exploring the importance of typography in messaging and brand strategy. Read full neutrality disclaimer at the bottom of this blog post.

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18 Tips to Improve Your Logo Design Skills

The Ultimate Logo Design Guide

A Refreshing New Take On The Ultimate Logo Design Guide

Logo designers, like the great athletes of our time who say “I just try to improve every day,” can share the same winning mentality. If you are on a mission to learn and improve, this comprehensive logo design guide is a great place to start. I wish that I had access to a post like this when I began. This information will help you achieve the single most important goal of logo design – distinction.

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18 Stunning Luxury Brochure Design Examples for Your Inspiration

Luxury Brochure Design Inspiration

Luxury Living Spaces. Beautiful Layout Design.

Luxury graphic design projects weave together lovely typography, innovative layouts, and custom photography with minimalist leanings. When you have a healthy design budget and your main creative direction is to “make it beautiful,” you’ve got a recipe for design inspiration.

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Branding and Messaging.