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GAIAM WORLD LEADER IN YOGA FITNESS PRODUCTS

  • Yoga Branding

Re-branding and Brand Story

Momentum 18 worked intensely to re-brand the Gaiam Sol premium line of yoga products to create a new brand story for the line known around the world. In addition to a logo redesign that matched the new brand story, we developed package designs for their line yoga mats, cork block, and yoga strap.

  • Identity: logo rebranding
  • Brand story
  • Promotional materials
  • Package design
  • Yoga package design
  • Brand positioning
  • Brand positioning
  • Logo Rebranding: before and after