MOMENTUM 18 PRESENTS

BRAND Matters. Blog

Branding. Tips. Design Inspiration.

Advanced Logo Design Typography: Letter Spacing

18 Famous Logos with Virtually Identical Letter Spacing

A client says “add more space between the characters” or “make the spacing tighter.” How do you define this space? Is there a there a “standard range” of natural spacing between characters? It seemed to my naked eye that many famous logos had a similar range of spacing that made them approachable as brands. I wanted to know if I was right by examining and comparing logos in a unique way.

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How To Transition A Client To Responsive Web Design

Responsive web design infographic

Responsive Design – Website Branding

Clients finally making that upgrade to responsive design are often unclear on what the process actually entails and how the responsive design will relate to their needs and web strategy. What this post advocates is to think “responsively” from the outset, rather than building a great desktop site and hoping for the best on other devices. That’s key, you want to conceive of the design on the three main platforms simultaneously: desktop, tablet, and phone. Responsive web design increases engagement. Engagement is informed by content and strategy, so this is a big part of the design process.

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Branding and Messaging.