18 Famous Logos with Virtually Identical Letter Spacing
A client says “add more space between the characters” or “make the spacing tighter.” How do you define this space? Is there a there a “standard range” of natural spacing between characters? It seemed to my naked eye that many famous logos had a similar range of spacing that made them approachable as brands. I wanted to know if I was right by examining and comparing logos in a unique way.
Rebranding – Beyond The Eye Candy
If your company is considering rebranding, this blog post will give you a comprehensive and easy to understand guide through the process. Many small and mid-size companies tend to use rebranding and brand refresh as interchangeable terms, but there are significant differences between the two. Technically, rebranding represents more of a complete reengineering of the brand. A brand refresh is more surface-oriented, focused on how the brand looks and communicates. The main difference is that rebranding also involves analyzing your company’s DNA, core market position, and values. This blog post will give you the information you need if you are planning a brand refresh or rebrand.
Minimalism is about distilling elements until only the essentials remain. Minimal elements – maximal impact. This allows the subject matter to be viewed with few distractions. Minimalist typography carefully examines font choice, font weight, tracking, kerning, leading, layout positioning and color.
Responsive Design – Website Branding
Clients finally making that upgrade to responsive design are often unclear on what the process actually entails and how the responsive design will relate to their needs and web strategy. What this post advocates is to think “responsively” from the outset, rather than building a great desktop site and hoping for the best on other devices. That’s key, you want to conceive of the design on the three main platforms simultaneously: desktop, tablet, and phone. Responsive web design increases engagement. Engagement is informed by content and strategy, so this is a big part of the design process.