Branding + Marketing Tips for Starting A Successful Brand in 2016
If you don’t have great branding, you can’t compete. If you are launching a new business, your launch process will begin with branding and branding will be the DNA for each marketing initiative going forward. Types of branding: 1. Visual Branding – logo design, graphic design, web design, etc. 2. Perceptual Branding – customer experiences and associations with your product or services and employees. 3. Tactical Branding – how you market your visual and perceptual branding.
Brand Building and Facebook Ads: What the DIYer Needs to Know
Before we get into the nitty gritty of the Facebook ad platform, let’s examine if you should be using Facebook to build your brand in the first place. It’s really common to look up a “do Facebook ads work” article in your favorite search engine and see a split in results. Some people will post that it worked, some people will post that it was a waste of money. That is explained relatively easily.
A Detailed Quick-Start for Medical Practices
As a physician you’ve spent years becoming credentialed in your field. Now you’re finding that sustaining and growing your practice requires you to enter into competition with other offices to get new patients and referrals. In order to compete, you realize that you have to learn about marketing and branding your practice. Marketing and branding are “necessary evils.” A sound marketing and branding campaign can help grow your practice, increase patient-retention, and when done right it — even inspire staff.
Mid-size businesses face unique branding challenges. Getting the team to follow these simple guidelines will yield corporate success.
In some ways it’s easier to implement and maintain a brand strategy and brand standards as a small business or a global corporation. Mid-size business can get caught in between “small and agile” and “large and locked-up” corporate standards.