Responsive Design – Website Branding
Clients finally making that upgrade to responsive design are often unclear on what the process actually entails and how the responsive design will relate to their needs and web strategy. What this post advocates is to think “responsively” from the outset, rather than building a great desktop site and hoping for the best on other devices. That’s key, you want to conceive of the design on the three main platforms simultaneously: desktop, tablet, and phone. Responsive web design increases engagement. Engagement is informed by content and strategy, so this is a big part of the design process.
Brand Building and Facebook Ads: What the DIYer Needs to Know
Before we get into the nitty gritty of the Facebook ad platform, let’s examine if you should be using Facebook to build your brand in the first place. It’s really common to look up a “do Facebook ads work” article in your favorite search engine and see a split in results. Some people will post that it worked, some people will post that it was a waste of money. That is explained relatively easily.
Mid-size businesses face unique branding challenges. Getting the team to follow these simple guidelines will yield corporate success.
In some ways it’s easier to implement and maintain a brand strategy and brand standards as a small business or a global corporation. Mid-size business can get caught in between “small and agile” and “large and locked-up” corporate standards.