Category Archives: Branding

Popular Website Wireframes for Content Strategy Success

Starting with Wireframes—Guarantee Web Design and Content Strategy Success

The purpose of these wireframe web design samples is to aid the client-designer relationship. Wireframing can save time and help new ideas come to light. Starting right is often the key to web design success. Seeing a number of different approaches at once helps clients consider their content and how it will relate to design more effectively. These design samples are intended to help designers help their clients to quickly jumpstart the web design process.

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Advanced Logo Design Typography: Letter Spacing

18 Famous Logos with Virtually Identical Letter Spacing

A client says “add more space between the characters” or “make the spacing tighter.” How do you define this space? Is there a there a “standard range” of natural spacing between characters? It seemed to my naked eye that many famous logos had a similar range of spacing that made them approachable as brands. I wanted to know if I was right by examining and comparing logos in a unique way.

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Top Techniques to Ensure Consistent Branding

Tips for Consistent Branding

Brand Therapy for Inconsistent Branding

According to my research over 1500 articles were posted within the last year alone about the need for consistent branding.  And yet it happens, your realize your company’s branding has different styles and creative directions. It happens primarily to small and mid-size businesses. In this post we’ll talk about why it happens and how to prevent future inconsistent branding.

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