Medical Marketing & Branding Strategy


A Detailed Quick-Start for Medical Practices

As a physician you’ve spent years becoming credentialed in your field. Now you’re finding that sustaining and growing your practice requires you to enter into competition with other offices to get new patients and referrals. In order to compete, you realize that you have to learn about marketing and branding your practice. Marketing and branding are “necessary evils.” A sound marketing and branding campaign can help grow your practice, increase patient-retention, and when done right it — even inspire staff.

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Key Branding Tips For Mid-size Business Success


Mid-size businesses face unique branding challenges. Getting the team to follow these simple guidelines will yield corporate success.

In some ways it’s easier to implement and maintain a brand strategy and brand standards as a small business or a global corporation. Mid-size business can get caught in between “small and agile” and “large and locked-up” corporate standards.

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