A Wordly Understanding of Branding
Starting with the right approach is the key to most anything. So it’s not just the doing (the execution phase), it’s the wisdom to strategize creatively and intelligently along with the will to dig deep and discover creative solutions. As the saying goes, it’s the singer not the song – so the talent to implement the solutions in a way that will speak to the target audience is pretty darn important, too.
Branding - Supporting The Identity Ecosystem
Building a brand the right way requires a worldly understanding of brands. This is what separates a boutique like Momentum 18 from design shops and more provincial agencies. We focus on problem solving, your values and your value to consumers. With big agency experience and main street costs, Momentum 18 is an attractive brand architect alternative to large holding company agencies. Our hallmark clean, approachable designs clearly express the desired messages with reassuring confidence. We've won many awards alongside global and historic advertising agencies and our work can also be found in design inspiration books.
Print is dead, long live print. In this digital age, print is still alive and well. Print ads, brochures, marketing collateral, and package design are still a big part of day to day creative and strategic thinking at Momentum 18.
A lot of businesses live or die on the web. Just ask the businesses that went under after Google’s algorithm changes. We can take your online presence to the next level with expert web solutions that will engage visitors and increase responses. We now advocate that all websites become responsive if you want to win on the web.
There is truly nothing quite like creating a print ad. Ads are a combination of strategic vision and works of art under the right conditions. Sweating every subtlety of art and text and every carefully crafted word is an invigorating part of the process. Getting client feedback that the ad exceeded expectations is a satisfaction that’s hard to describe.
In addition to custom logotypes, we are a Microsoft® registered type foundry focused on smallish projects for companies large and small.