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Lambeth Plastic Surgery & Aesthetics utilized full-service medical practice launch services: logo, web design, graphic design, marketing, mailing, newsletter and email marketing, and print advertising and planning.
Before their doors were open for business, this website was already generating traffic and client bookings. It also was accepted into several online web design galleries. The SEO program made it popular within a few weeks.
Not everyone needs to take advantage of the full launch kit. Southpoint Plastic Surgery took advantage of the launch corporate identity kit and did the rest themselves. This kit won a branding award.
Matt created the logo, custom tri-fold brochure to be used for both referring physicans and new patient marketing. Other projects included web design and stationary. Their practice is doing a booming business.
Matt is an expert in medical practice marketing. His article, Free Medical Marketing Tips For Your Medical Practice, remains one of the most popular practice marketing articles on Google™. The first question is: are you are a referral-based specialist practice or are your patients coming from the general public? After answering this question, the marketing paths become defined.
Matt is particularly expert in SEO, the process of getting your website ranked high in search engine results. Medical practices should take the value of a dominant Internet presence to heart. The Internet is the gateway to establishing and educating new patients. Creating a long-lasting and far reaching fingerprint on the Web requires a seasoned professional. Practice marketing is highly competitive and you want your web visitors to come to your website first.
1) branding - consistent high quality visuals throughout print and web media that speak to your patient-base.
2) brand messaging - quality written content that educates, enlightens, and inspires your patient-base. Your branding and brand messaging together create "your image."
3) marketing plan - how, when, and where you teach your patient-base about your practice.
When all three of these components are constructed properly, success is inevitable. The best thing you can do for your practice is avoid doing things piecemeal. It's far better to have one comprehensive plan and one designer/design firm. Piecemeal leads to years of patching things together and a comprehensive plan leads to sustained success.
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