Marketing Ideas
Small Business Marketing Ideas and Help
Stuck For Marketing Ideas or Don't Know Where to Begin?
Wondering how to grow your small business? Here is a comprehensive list of marketing ideas and strategies to get more business from existing customers and increase new business. Remember to clearly identify your goals, the needs of your target audience, and of course your budget.
Tip: Stay flexible, don't over-commit to any one strategy and remember, it will be the combination of marketing applications that will give you the best chance at success.
Tip: Don't just think in terms of "this is who we are" or "this is what we need to do." Instead, think about how you are going to teach your market about your business. When you start thinking that way, you are thinking like a professional marketing firm and your strategy will be focused and more successful.
Print, Broadcast, and Strategic Marketing Ideas
Trade magazine ads
Direct mail coupon mailing
Direct mail marketing card
Marketing slicks / Sales slicks
Branded gift promo mailing
Cross-promotional campaign
Tradeshow / Exhibit Displays
Car Magnet
Branded giveaways - flash memory drives, pens, mugs, hats, t-shirts, etc.
Sponsorships
Doorhangers
Branded sticky note giveaway
Menu advertisements
Money mailers (coupons)
Movie ads
Newsletter mailing
Newspaper ads
Posters
Press kits
Press releases
Regional/local magazine ads
Sales letters
Podcasting
Billboard ads
Yellow page advertising
Gift certificates/gift cards
Television ads
Radio ads
Web Marketing Ideas
Article marketing
Study your competitors' web marketing tracks
Banner and button ads
Business blogs and twitter
Contests/sweepstakes
Press release marketing
Online newsletter
Back link strategy
Meta tag optimization
Google image promotion
Build a better website
Market free tips
Quizzes, surveys, and polls
RSS ads
Email promotion (no spam)
Special Landing pages
You Tube
Offer a free service
Pay-per-click ads
Search engine submit
XML site map
RSS feed
Social bookmarking
Business blog
Online forums
Website directory submit
Viral marketing
Add URL to printed material