Why Momentum 18 for my logo? Matt is an award-winning logo designer. He will custom design your logo by getting into your brand on the grass-roots level to make sure the logo design will respresent your company or product effectively.
How much does a logo cost? While so many projects have variables that impact cost, Matt made the decision that the logo fee for a small business should be standardized and affordable. A logo package (logo, business card, letterhead) is at a discounted price. Please contact Matt directly for pricing.
What is the logo design process? After you've paid your deposit and communicated your needs, you should receive the first concepts within 3 to 4 business days. The logo will be with your business for a long time, so it's best to give yourself time to live with the concepts and consider them. 10 days for the entire process is typical.
How is the final logo delivered? You will receive all the necessary files to print your collateral as well as a copy of the design files which are in Adobe Illustrator. The files can be emailed to you or burned to a CD-ROM. Please remember to keep back-up files.
What makes a good logo? Matt has written several articles on this subject. Briefly, a good logo should go beyond describing your business and it should become symbolic of your business and business goals. Another test of a good logo is whether it will inspire and inform the other aspects of your branding, such as the brochure and web design. Generally, the logo should be instantly recognizeable at any size—from web thumbnail to billboard. Of course it should be memorable. The best logos tend to be more simple. Picture in your mind Sprint, Red Cross, Google, Coca-cola, FedEx, Apple, CNN—they are all simple and memorable with very few moving parts.
Who owns the rights to my logo? Once all payments are made, the logo is all yours and the responsibility of trademarking your logo is also up to you. BACK TO TOP
Do you do logo makeovers? Absolutely. If you are an established business in need of a logo makeover—Matt has numerous examples of successful makeovers on the logo design page. BACK TO TOP
Can you also design my stationary? The logo design package includes a business card template, letterhead, and envelope. You can also add forms and note cards as needed. BACK TO TOP
Why Momentum 18 for web design? Matt's web designs can be found in web galleries across the globe. The designs are clean and sophisticated as well as practical. Matt's custom css web design keeps the web visitor engaged in your website. BACK TO TOP
How much does a web design cost? The typical website costs around $3500 for what's called a "brochure" website. This comes with a standard contact form, fully optimized for search engines with meta-tags and image tags. BACK TO TOP
What is the web design process? Content dictates design. There are two main ingredients to web design success: 1) Excellent and well-considered content and effective design. Generally, the more freedom you give Matt to design your website—the better the results will be. The first step is develop your content and Matt will walk you through the simple process after that. BACK TO TOP
Why Momentum 18 for my business launch? Momentum 18 specializes in helping start ups and young businesses to develop a memorable brand identity. Matt develops the brand from the grass-roots but also with the eagle-eye view of how the brand will come together as a cohesive whole. This is not a talent that you will easily find. The logo is the cornerstone of your brand and launch organization—from there, the rest of your brand can be designed including print marketing collateral, such as brochures, flyers, marketing slicks and print advertising. A unique website design, fully optimized for search engines, will also be developed. By designing all these elements together you will create a cohesive and organized brand that will lead your company for years to come. The smartest new businesses invest in professionally designed materials from the beginning, because doing things cheaply or incompetently can set your business back in the crucial first year. Why Momentum 18? Experienced, tested and proven. On top of that, it’s a friendly process with loads for free email support. BACK TO TOP
Do you offer a launch package? Yes. Discounts are given if you sign up for bulk services. A launch package includes: logo and stationary; a custom-designed and optimized starter website; and a tri-fold brochure. Additional services are also available such as web hosting, email setup, copywriting, press release writing and distribution, print and web marketing and advertising. BACK TO TOP
What’s your best marketing tip? How are you going to teach your market about you? From that starting point, you will be able to determine what you should say, how you should say it, and what delivery method you should use. BACK TO TOP
Can you explain SEO quickly? SEO (Search Engine Optimization) is the art, the industry, and the practice of making a website appear ‘important’ to search engines—facilitating higher rankings in search results. The players in this game are you, the searcher, and the search engine. You offer goods or services, when someone types keywords into the search engine—you want your website to appear high up in the search results so that your business can be found. You do this through a comprehensive set of activities that are a time-consuming necessity. And we've come to know these time-consuming activities as 'SEO.' Please visit the SEO article for more information. Don’t be fooled by anything you read that claims it will give you quick results. Serious webmasters are deeply devoted to every nuance and tactic and pour hours and hours into Internet marketing. It takes months to become king of the hill. BACK TO TOP
What is a marketing slick? A marketing slick, also called a 'sales slick,' is typically a one-page fact sheet about a particular item you are marketing / selling, either a service or an actual product. It's called a "slick" because it's printed on glossy paper. Let's say you want people to know about your knew widget machine. You put a nice product shot on the front of the slick along with some sales text and maybe some technical inormation. You can put a graph on the back showing how it will increase profits and production for the user. Companies also make slicks for services they offer. Sometimes the sales rep will hand them out individually to clients or at tradeshows or they are stacked neatly in a glossy folder. They are popular because it costs pennies to print and communicates quickly and efficiently. BACK TO TOP