GAIAM WORLD LEADER IN YOGA FITNESS PRODUCTS
Rebranding and Positioning
Momentum 18 was selected to deliver identity and package design rebranding as well as a brand story for this premium line of yoga products. In addition to a logo redesign that matched the new brand story, we developed package designs for their line yoga mats, cork block, and yoga strap. Our brand story centered around Sol's varied demographic.
- Identity: logo
- Brand story
- Package design