Can typography make cringey words beautiful and sophisticated?
People are interesting animals. Words, single words, can cause us to have physical reactions. Each of us has a word-trigger. There are words that make us uncomfortable and squirm. There are stomach-churning, eye-twitchy, and eye-rolling words. But what if, through typography, one could beautify them? Would it change one’s reaction? This is a semi-scientific test with a free font.