MOMENTUM 18 PRESENTS

BRAND Matters. Blog

Branding. Tips. Design Inspiration.

Beautiful Minimalist Print Ads

Nescafe Coffee Advertisement

The best of the best. 25 Beautiful and impactful minimalist ads.

Minimalism and advertising make a convenient power couple. Ads compete for short attention spans and the quick emphatic messages of a minimalist advertisement sharply convey the ad’s purpose. Minimalist print layouts can focus solely on artful typography and placement, but advertisements have the added weight of needing to achieve a message. In curating this group, the attempt was to find ads that were more beautiful than quick-hit clever.

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Advanced Logo Design Typography: Letter Spacing

18 Famous Logos with Virtually Identical Letter Spacing

A client says “add more space between the characters” or “make the spacing tighter.” How do you define this space? Is there a there a “standard range” of natural spacing between characters? It seemed to my naked eye that many famous logos had a similar range of spacing that made them approachable as brands. I wanted to know if I was right by examining and comparing logos in a unique way.

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18 Stunning Luxury Brochure Design Examples for Your Inspiration

Luxury Brochure Design Inspiration

Luxury Living Spaces. Beautiful Layout Design.

Luxury graphic design projects weave together lovely typography, innovative layouts, and custom photography with minimalist leanings. When you have a healthy design budget and your main creative direction is to “make it beautiful,” you’ve got a recipe for design inspiration.

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Branding tips. Branding Techniques.