Branding + Marketing Tips for Starting A Successful Brand in 2016
If you don’t have great branding, you can’t compete. If you are launching a new business, your launch process will begin with branding and branding will be the DNA for each marketing initiative going forward. Types of branding: 1. Visual Branding – logo design, graphic design, web design, etc. 2. Perceptual Branding – customer experiences and associations with your product or services and employees. 3. Tactical Branding – how you market your visual and perceptual branding.
Branding is similar to long-term investing
Let’s make some clear distinctions at the outset that should be “no-brainers.” Branding requires a long-term investment. It requires attention to many details such as consistency, trust-building, and authenticity. Promotions are about short-term and immediate conversions (sales).
Brand Method Acting To Help Reach Your Target Market
Brand Storytelling is one of the most important exercises for your branding and marketing team. The process helps the marketer identify the brand’s core and streamlines the marketing process, which is essentially pretty straightforward – delivering the right message to the right people.
A Detailed Quick-Start for Medical Practices
As a physician you’ve spent years becoming credentialed in your field. Now you’re finding that sustaining and growing your practice requires you to enter into competition with other offices to get new patients and referrals. In order to compete, you realize that you have to learn about marketing and branding your practice. Marketing and branding are “necessary evils.” A sound marketing and branding campaign can help grow your practice, increase patient-retention, and when done right it — even inspire staff.