Rebranding – Beyond The Eye Candy
If your company is considering rebranding, this blog post will give you a comprehensive and easy to understand guide through the process. Many small and mid-size companies tend to use rebranding and brand refresh as interchangeable terms, but there are significant differences between the two. Technically, rebranding represents more of a complete reengineering of the brand. A brand refresh is more surface-oriented, focused on how the brand looks and communicates. The main difference is that rebranding also involves analyzing your company’s DNA, core market position, and values. This blog post will give you the information you need if you are planning a brand refresh or rebrand.
Luxury Living Spaces. Beautiful Layout Design.
Luxury graphic design projects weave together lovely typography, innovative layouts, and custom photography with minimalist leanings. When you have a healthy design budget and your main creative direction is to “make it beautiful,” you’ve got a recipe for design inspiration.
Brand Therapy for Inconsistent Branding
According to my research over 1500 articles were posted within the last year alone about the need for consistent branding. And yet it happens, your realize your company’s branding has different styles and creative directions. It happens primarily to small and mid-size businesses. In this post we’ll talk about why it happens and how to prevent future inconsistent branding.
A Step by Step Guide for Developing Your Small Business Logo
If you want to know how to achieve the best logo design result – these advanced proven techniques are for you. Did you ever drive with your GPS and it told you to turn even though your gut was telling you – “I think that’s wrong?” Your gut, your intuition and all your experience is telling you to stay straight, but the nav system has such a strong influence that you veer off course. The moral of the story, in the case of logo design, isn’t strictly about trusting your gut – it is to build a better navigation framework in the first place. If you are looking for ‘killer logo design tips,’ it’s better to know what you are doing in the first place with a proven logo design strategy – that’s your million dollar tip.