Starting with Wireframes—Guarantee Web Design and Content Strategy Success
The purpose of these wireframe web design samples is to aid the client-designer relationship. Wireframing can save time and help new ideas come to light. Starting right is often the key to web design success. Seeing a number of different approaches at once helps clients consider their content and how it will relate to design more effectively. These design samples are intended to help designers help their clients to quickly jumpstart the web design process.
18 Famous Logos with Virtually Identical Letter Spacing
A client says “add more space between the characters” or “make the spacing tighter.” How do you define this space? Is there a there a “standard range” of natural spacing between characters? It seemed to my naked eye that many famous logos had a similar range of spacing that made them approachable as brands. I wanted to know if I was right by examining and comparing logos in a unique way.
Rebranding – Beyond The Eye Candy
If your company is considering rebranding, this blog post will give you a comprehensive and easy to understand guide through the process. Many small and mid-size companies tend to use rebranding and brand refresh as interchangeable terms, but there are significant differences between the two. Technically, rebranding represents more of a complete reengineering of the brand. A brand refresh is more surface-oriented, focused on how the brand looks and communicates. The main difference is that rebranding also involves analyzing your company’s DNA, core market position, and values. This blog post will give you the information you need if you are planning a brand refresh or rebrand.
Brand Therapy for Inconsistent Branding
According to my research over 1500 articles were posted within the last year alone about the need for consistent branding. And yet it happens, your realize your company’s branding has different styles and creative directions. It happens primarily to small and mid-size businesses. In this post we’ll talk about why it happens and how to prevent future inconsistent branding.