Beautiful Minimalist Print Ads

Nescafe Coffee Advertisement

The best of the best. 25 Beautiful and impactful minimalist ads.

Minimalism and advertising make a convenient power couple. Ads compete for short attention spans and the quick emphatic messages of a minimalist advertisement sharply convey the ad’s purpose. Minimalist print layouts can focus solely on artful typography and placement, but advertisements have the added weight of needing to achieve a message. In curating this group, the attempt was to find ads that were more beautiful than quick-hit clever.

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Advanced Logo Design Typography: Letter Spacing

18 Famous Logos with Virtually Identical Letter Spacing

A client says “add more space between the characters” or “make the spacing tighter.” How do you define this space? Is there a there a “standard range” of natural spacing between characters? It seemed to my naked eye that many famous logos had a similar range of spacing that made them approachable as brands. I wanted to know if I was right by examining and comparing logos in a unique way.

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