Minimalism is about distilling elements until only the essentials remain. Minimal elements – maximal impact. This allows the subject matter to be viewed with few distractions. Minimalist typography carefully examines font choice, font weight, tracking, kerning, leading, layout positioning and color.
Responsive Design – Website Branding
Clients finally making that upgrade to responsive design are often unclear on what the process actually entails and how the responsive design will relate to their needs and web strategy. What this post advocates is to think “responsively” from the outset, rather than building a great desktop site and hoping for the best on other devices. That’s key, you want to conceive of the design on the three main platforms simultaneously: desktop, tablet, and phone. Responsive web design increases engagement. Engagement is informed by content and strategy, so this is a big part of the design process.
Brand Therapy for Inconsistent Branding
According to my research over 1500 articles were posted within the last year alone about the need for consistent branding. And yet it happens, your realize your company’s branding has different styles and creative directions. It happens primarily to small and mid-size businesses. In this post we’ll talk about why it happens and how to prevent future inconsistent branding.
A Step by Step Guide for Developing Your Small Business Logo
If you want to know how to achieve the best logo design result – these advanced proven techniques are for you. Did you ever drive with your GPS and it told you to turn even though your gut was telling you – “I think that’s wrong?” Your gut, your intuition and all your experience is telling you to stay straight, but the nav system has such a strong influence that you veer off course. The moral of the story, in the case of logo design, isn’t strictly about trusting your gut – it is to build a better navigation framework in the first place. If you are looking for ‘killer logo design tips,’ it’s better to know what you are doing in the first place with a proven logo design strategy – that’s your million dollar tip.